Understanding File Types

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Let's cover a few basic principles to help you determine which type of file to use in your project.

First, decide the intention of your project. Will your project be viewable on a device or printed on physical material? This will determine your color space. Second, understand the proper use of the file. Are you creating something such as a T-Shirt, banner, sign, or graphical brochure? This will determine the type of file you'll need. Third, understand the resolution needs of your project so your file looks sharp and clear.

Color Space

Color Space

There are only two color spaces you need to know. CMYK and RGB.

CMYK is used for a physically printed project. RGB is used for any project viewed on device screens (computers, TVs, smart phones, projectors, etc.)

In short, if you want an accurate print, use CMYK. If you want the file to display properly on an electronic device, use RGB.

Color Space

File Type

Vector
For use largely in print/material type projects. A vector, known here as an EPS, is a file which never becomes pixelated no matter how large you need the graphic. A vector is not an image. Uses for such files would be a vender making a T-Shirt, large sign, banner, vinyl cut-outs, jerseys, etc. Your vendor should ask for this file type in these special-use situations.

JPG
For use in both print and electronic media. This is the most common image file. For almost all project uses, use this file type. The background color, by default, is white.

PNG
For use in both print and electronic media. A PNG is an image file with a special feature: it contains a transparent background. So if you want your graphic to display over a solid color without having an annoying white box, choose this option.

Color Space

Resolution

Resolution does not apply to vectors, only images. The higher the resolution, the sharper the file prints (or displays). For print, 300 DPI yields sharp results. For screens on electronic devices, 72 DPI is standard. For almost all cases, you do not need to use more than 72 DPI on screens.

FLC Logos

Bridge Horizontal

Black

FLC Horizontal Logo Black

Print (CMYK)
EPS Vector FileBridge Horizontal Vector (EPS, vector)
JPG Image FileBridge Horizontal JPG 300 DPI (JPG, image)
PNG Image FileBridge Horizontal PNG 300 DPI (PNG, transparent image)

Screen (RGB)
EPS Vector FileBridge Horizontal Vector (EPS, vector)

72 DPI
JPG Image FileBridge Horizontal JPG 72 DPI (JPG, image)
PNG Image FileBridge Horizontal PNG 72 DPI (PNG, transparent image)

300 DPI
JPG Image FileBridge Horizontal JPG 300 DPI (JPG, image)
PNG Image FileBridge Horizontal PNG 300 DPI (PNG, transparent image)

Teal

FLC Horizontal Logo Teal

Print (CMYK)
EPS Vector FileBridge Horizontal Vector (EPS, vector)
JPG Image FileBridge Horizontal JPG 300 DPI (JPG, image)
PNG Image FileBridge Horizontal PNG 300 DPI (PNG, transparent image)

Screen (RGB)
EPS Vector FileBridge Horizontal Vector (EPS, vector)

72 DPI
JPG Image FileBridge Horizontal JPG 72 DPI (JPG, image)
PNG Image FileBridge Horizontal PNG 72 DPI (PNG, transparent image)

300 DPI
JPG Image FileBridge Horizontal JPG 300 DPI (JPG, image)
PNG Image FileBridge Horizontal PNG 300 DPI (PNG, transparent image)

White

FLC Horizontal Logo White

Print (CMYK)
EPS Vector FileBridge Horizontal Vector (EPS, vector)
JPG Image FileBridge Horizontal JPG 300 DPI (JPG, image)
PNG Image FileBridge Horizontal PNG 300 DPI (PNG, transparent image)

Screen (RGB)
EPS Vector FileBridge Horizontal Vector (EPS, vector)

72 DPI
JPG Image FileBridge Horizontal JPG 72 DPI (JPG, image)
PNG Image FileBridge Horizontal PNG 72 DPI (PNG, transparent image)

300 DPI
JPG Image FileBridge Horizontal JPG 300 DPI (JPG, image)
PNG Image FileBridge Horizontal PNG 300 DPI (PNG, transparent image)

Bridge Stacked

Black

FLC Stacked Logo Black

Print (CMYK)
EPS Vector FileBridge Stacked Vector (EPS, vector)
JPG Image FileBridge Stacked JPG 300 DPI (JPG, image)
PNG Image FileBridge Stacked PNG 300 DPI (PNG, transparent image)

Screen (RGB)
EPS Vector FileBridge Stacked Vector (EPS, vector)

72 DPI
JPG Image FileBridge Stacked JPG 72 DPI (JPG, image)
PNG Image FileBridge Stacked PNG 72 DPI (PNG, transparent image)

300 DPI
JPG Image FileBridge Stacked JPG 300 DPI (JPG, image)
PNG Image FileBridge Stacked PNG 300 DPI (PNG, transparent image)

Teal

FLC Stacked Logo Teal

Print (CMYK)
EPS Vector FileBridge Stacked Vector (EPS, vector)
JPG Image FileBridge Stacked JPG 300 DPI (JPG, image)
PNG Image FileBridge Stacked PNG 300 DPI (PNG, transparent image)

Screen (RGB)
EPS Vector FileBridge Stacked Vector (EPS, vector)

72 DPI
JPG Image FileBridge Stacked JPG 72 DPI (JPG, image)
PNG Image FileBridge Stacked PNG 72 DPI (PNG, transparent image)

300 DPI
JPG Image FileBridge Stacked JPG 300 DPI (JPG, image)
PNG Image FileBridge Stacked PNG 300 DPI (PNG, transparent image)

White

FLC Stacked Logo White

Print (CMYK)
EPS Vector FileBridge Stacked Vector (EPS, vector)
JPG Image FileBridge Stacked JPG 300 DPI (JPG, image)
PNG Image FileBridge Stacked PNG 300 DPI (PNG, transparent image)

Screen (RGB)
EPS Vector FileBridge Stacked Vector (EPS, vector)

72 DPI
JPG Image FileBridge Stacked JPG 72 DPI (JPG, image)
PNG Image FileBridge Stacked PNG 72 DPI (PNG, transparent image)

300 DPI
JPG Image FileBridge Stacked JPG 300 DPI (JPG, image)
PNG Image FileBridge Stacked PNG 300 DPI (PNG, transparent image)

Spirit Logo

Falcon

Spirit Logo

FLC Spirit Logo Black

Print (CMYK)
EPS Vector FileSpirit Logo Vector (EPS, vector)
JPG Image FileSpirit Logo JPG 300 DPI (JPG, image)
PNG Image FileSpirit Logo PNG 300 DPI (PNG, transparent image)

Screen (RGB)
EPS Vector FileSpirit Logo Vector (EPS, vector)

72 DPI
JPG Image FileSpirit Logo JPG 72 DPI (JPG, image)
PNG Image FileSpirit Logo PNG 72 DPI (PNG, transparent image)

300 DPI
JPG Image FileSpirit Logo JPG 300 DPI (JPG, image)
PNG Image FileSpirit Logo PNG 300 DPI (PNG, transparent image)