Branding Toolkit

Our brand is our reputation. It’s our promise to our students and the community about the experience they can consistently expect to have when they interact with our college.

Our brand is the way we look, behave, and speak. A consistent brand strengthens the college. From a marketing and design perspective, the look and feel of all materials and publications affect how our image is conveyed and perceived. These standards were created to help bring the image and personality of Folsom Lake College to life. Consistent application of these standards over time will benefit FLC through improved awareness, recognition, and professional appearance.

This style guide must be used by everyone who produces FLC materials.

While implementing FLC’s brand standards doesn’t mean all materials must look the same, it does mean they must look like they belong to the same family of materials, with logos, fonts, colors, and correct grammar and messages used consistently. All materials must adhere to the standards contained in this style guide in order to maintain a high-quality FLC look and feel.

If you have questions, please email the Public Information Services Office or call (916) 608-6993.